Creation takes work. Whether you are the author of a unique blog post, a YouTuber, artist on Deviant Art or musician on Soundcloud you need both imagination and production skills.

Creators have to conjure the initial concept from imagination and transform that original idea into reality.

Talented people create for fun. They create amazing, engaging and fantastic pieces. This is great for everyone but not so great for brands. Why not? Brands not only need to stand out and win attention by creating equally compelling pieces but often have to do so at inflated costs and within restrictive frameworks.

Desk dragon by Pluto My Way from Deviant Art.