It’s time for a Monday update and a link herd. Compiled below is a collection of reads related to the common evolution of marketing and publishing. The driving force here are content creators, curators and community moderations – these are the people who can now reach audiences. That’s step one in the process of making money online.

• Unglue.it Sets Books Free After Authors Get Paid
  Unglue.it is a marketplace in which ebooks become free and part of Creative Commons after enough people buy it. Once the book is free readers can still opt to pay for it if they want. The system tries to address the balance question of content for free while somehow paying creators.
• @WalmartLabs Buys Adtech Startup Adchemy, Its Biggest Talent Deal Yet
  Agencies and publishers are on a similar evolutionary path but they’re not alone. The “magic shopkeepers” are also in the game. These are the big retail players with audiences in the millions. Case in point is Walmart who run Walmart Labs. Startup Adchemy, backed by nearly $120m, is the latest purchase.
• Mail Online has grown ten-fold since its 2008 relaunch, but is it journalism?
  A press centric look at the rise and rise of the Mail Online. The site has grown ten fold since its relaunch in 2008 but the Press Gazette asks whether journalism is behind any of it. No. Of course not, it’s about the audience engagement you’d associate with clever marketing. This is convergence.
• 5 charts showing the rapidly changing face of UK content consumption
  The mediabriefing has a collection of stats that quickly visualise how people are engaging with content differently.
• Does having native advertising make a news site less credible? This study, at least, suggests no
  Journalists are squeamish about native advertising – but why? Is it because of the money or the concern they might be tricking readers into mistaking editorial for advertorial? This study suggests that, at the least, the credibility of the site isn’t harmed.
• Tesco is Now a Larger Tablet Maker Than RIM, Barnes & Noble
  Tesco have sold over half a million Hudls. Not bad for a first effort in the tablet space, huh? It puts them ahead of Blackberry – who tried the Blackberry Playbook. It probably puts them ahead of Barnes & Noble too.
• Amazon to Acquire Digital Comic Book Service Comixology
  This comic book fan approves. Amazon is buying another marketplace leader and will now have an interesting relationship with recent movie giant Marvel (Marvel’s own app is a Comixology white label). Hopefully this means Amazon’s affiliate program will come to Comixology.
• Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention
  A superb look at how Facebook’s News Feed works these days and – importantly – a look at why it has to work in that way. This post has a simplified but effective formula on how Facebook works out whether to show your posts to more users or not.