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This week’s link herd February 8, 2016

February 8, 2016 by Andrew Leave a Comment

What’s a link herd?

Here at Zebra Eclipse Studios a link herd is triggered when there’s enough interesting stories about the common evolution of marketing and publishing to share in a roundup. Sometimes link herds are short and snappy. Not today, today’s link herd is a catch-up that stretches back a few weeks.

Enjoy!

herd-8-2-16

  • WSJ drops publisher frenemy LinkedIn’s share button
    LinkedIn has been something of a frenemy. But now, The Wall Street Journal has gone full-on hostile by dropping its LinkedIn sharing button from its article pages.
  • In search of Facebook love, publishers form link-sharing pacts with each other
    The site works with around 35 publishers, including Mental Floss, Maxim and Wired. Seven of those sites have agreed in turn to post Daily Dot stories on their own Facebook pages.
  • Google News Publishers Don’t Get A Ranking Boost
    Shouldn’t be a huge surprise but John Mueller, one of Google’s most vocal engineers, has confirmed that publishers approved for Google News don’t get a ranking boost in web search.
  • Meet the Instagram gallery entrepreneurs
    Since they are doing a good job of dragging the fine art world into in the 21st century, Business Insider decided it was time to interview them, while having a look round their Soho gallery.
  • Three YouTube influencers give their views on brand partnerships
    What demands do vloggers make of brands wanting to work with them? They need clarity, control and plenty of time.
  • Now That The FTC Has Spoken On Native Advertising, What’s Next?
    The days of playing fast and easy in native advertising are over.
  • PewDiePie to Launch His Own Content Network
    pewdiepie, youtube, disney, felixkjellberg
  • Slant News Growing, With 70% Of Revenue Going To Writers
    Slant News is growing and it pays its crowdsourced content creators up with 70% of the ad revenue their stories earn.
  • Curve Digital and Kuju merge to form ‘major new British publisher’
    New British computer game publisher and developer created as The Catalis Group merges acquisitions and ditches old brands.
  • What were the biggest stories on Facebook in 2015?
    NewsWhip’s 2015 roundup shows just how important and huge a viral success can be – but also how rare and hard it is.
  • Digital publishers face a winter of discontent
    Many venture-backed publishers are coming up to the limits of scale. Their models were based on eye-popping audience-growth figures and the presumption that business would follow. That’s not always the case. And traffic growth inevitably hits a ceiling.
  • Ziff Davis tries middle ground between free and paywall – Digiday
    Trying quizzes instead of paywalls. Will it work?
  • Dennis Publishing outlines 2016 ad blocking plans
    Testing the new future where ad blocking is common and alternative approaches scarce.
  • Medium is now hosting publisher sites, starting with The Awl’s Billfold – Digiday
    Medium offering itself up to professional publishers as a platform. Who’s in control?
  • Are publishers in a losing battle with content distribution platforms?
    Third-party distribution channels are increasingly prominent part of the digital publishing landscape, but instead of rejecting channels that don’t offer full ownership and control, many publishers are embracing them.
  • Lad Bible Ogles Stake Sale As Mags Fade Away
    The King is Dead, long live the King. Just weeks after Zoo and FHM close the Lad Bibe is said to be raising £20M. It employs 70 people, his highly profitable and has 10.5m fans.
  • The Six Biggest Mistakes In Corporate Blogging
    Spoilers: SEO, lack of promotion, length/interest. community, involvement and giving up too soon.
  • Business Bloggers Lead the Pack As Personal Blogs Decline
    More bloggers are now client focused; spending up to 6 hours on a post, producing more long form content and 64% write more than one blog.
  • WordPress.com Goes Open Source And Gets A Desktop App
    The easy, free but ad supported version of WordPress is now fully separated from WordPress core, is available as open source on GitHub, has a desktop app and has moved away from LAMP to favour JavaScript and API calls.
  • Do you agree with Mike Butcher: Is the press release dead?
    Article discusses whether there’s a role for the humble press release in today’s digital landscape. From Zebra Eclipse’s point of view it writes, as a given, that publishers and marketers are on a common evolutionary path. We’re all publishers now.
  • Google Launches Live Label In Carousel For Live Blog Publishers
    A new set of search results for publishers right at the top of Google. There’s likely more involved than setting the right schema markup on your posts; the publisher will also be ona whitelist (as with Google News) to qualify in the first place.
  • Life After Content Blocking
    Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble.
  • The Journalists Who Refuse To Admit They’re Actually Content Marketers
    What is the difference between a paid-for article praising a product and an article praising the exact same product in which no money has changed hands?
  • Why Web Pages Suck
    If anything this puts Facebook’s Instant Articles initiative in a far more positive light: the social network is offering to not only improve the user experience by displaying articles instantly — thanks, primarily, to the lack of programmatic advertising cruft — but also to help monetize said content by selling ads against it and sharing 70%, backed by profile data that is far superior to even the ad networks. Indeed, arguably the biggest takeaway should be that the chief objection to Facebook’s offer — that publishers are giving up their independence — is a red herring. Publishers are already slaves to the ad networks, and their primary decision at this point is which master — ad networks or Facebook — is more preferable
  • How 98-year-old Forbes Media generates 70% of its revenues from digital
    An interesting story of a media company that put SEO before pageviews which resulted in better loyalty, improved SEO and more pageviews.
  • WPP, Snapchat And DailyMail Launch A Content Agency
    Publishers, platforms and agencies – launching agencies. In this case all three have created a 12-person agency called Truffle Pig.
  • About.com Launches Sponsored Content Studio For Native Ads
    What’s this? A publisher creating an agency to help with content publishing? We’re all publishers now.

Independent creators reveal how Facebook is stealing from them

November 13, 2015 by Andrew Leave a Comment

We’ve all seen this videos in our Facebook feeds. A recent trend I’ve seen is for large clickbait style captions to be written over the top and bottom of the video and sometimes in a letterbox format.

While it’s unlikely that this single video will ruffle Facebook’s feathers it might be enough to get some wider discussion going. After all, being open to legal threats is the sort of risk that investors look at and Facebook will respond to concerns from investors.

This week’s link herd June 22, 2015

June 22, 2015 by Andrew Leave a Comment

Every Monday Zebra Eclipse updates with a new Herd. The Herd is a digest of related links to stories appropriate to the blog. The goal is to show the common evolution of agency and publisher and to highlight the influence of creators, curators and community moderators.

june22

  • Relaunched Self-Publishing Platform Pronoun Raises $3.5M
    While the new platform hasn’t actually launched yet, the company has already outlined its goals in a manifesto with the grandiose title, “How to fix book publishing.”
  • Viacom: ‘Our Product Is Content, Our Currency Is Audiences’ | AdExchanger
    The tricky issue of targeting and measurement when it comes to omnichannel content.
  • Google Europe Blog: Supporting high quality journalism
    In a world of native ads, user generated content and widespread sharing, how do readers know what they are reading is true, or what is the motivation of the publisher?
  • FTC: Publishers Will Be Held Responsible For Misleading Native Ads
    Big news for publishers as the Americans look to enforcer Native Ads standards on publishers. How this will effect bloggers who are often under pressure from SEO agencies to publish undisclosed articles remains to be seen.
  • Vox Media Acquiring ReCode
    ReCode had lots of kudos but it struggled with growing its audience – never getting above 1.5million a month. The result? A deal with The Verge’s owner Vox.
  • Introducing Instant Articles
    Facebook takes the lid off its new publisher partnership offer; Instant Articles. These are designed to launch quickly, embrace rich media and profit split with the original publishers.
  • Why Games Journalism Should Update Its Thinking
    Tadhg Kelly argues that too many games journalists are writing for sites chasing the same audience. There’s an over supply problem. At the same time, these very journalists are unwilling to break old habits – such as putting mobile gaming up there with PC and console gaming.
  • Record Breaking Publisher Approvals
    The network Affiliate Window, sister to Zanox, has announced that the first quarter of this year saw a record number of people and businesses sign up as publishers. 68% of these publishers were accepted by Awin.
  • How brands can beat the growing vlogging backlash
    A creative director weighs in on how brands can work with vloggers without getting caught up in the credibility backlash – if, indeed, there’s a backlash coming in the first place.
  • Facebook’s Hosted “Instant Articles” Give Publishers 70% of Ad Revenue
    The details emerge of Facebook’s proposal to publishers. 100% of all revenue if you bring the advertisers; 70% otherwise.
  • Meet The Company Secretly Running All Your Favourite Social Media Accounts
    Social Chain is a Manchester based “influencer agency” with about 220 popular Twitter accounts under its control. The result? It can make hashtags trend at will.
  • How The World’s Fastest Growing Blogging Platform All Began With One Small Freelance Blog
    John O’Nolan has played a key role in the development of WordPress but in 2013 he started a new project: Ghost
  • Wooing Advertisers Gets Even Harder For Mid-Sized Web Publishers
    “The trend is at agency level is they want consolidation of partnerships,” said one top online ad sales executive. “They want to work with fewer, deeper partners. And you need big audiences. It’s very, very competitive. Twenty-five million uniques is not enough.”
  • Condé Nast Closes Blog Network NowManifest
    Bloggers who used the platform include Susie BubbleAnna Dello RussoDerek BlasbergBryanBoy and Fashion Toast. They’ve been asked to focus on their own blogs and arrange their own ad deals.

This week’s link herd January 19, 2015

January 19, 2015 by Andrew Leave a Comment

One some Every Mondays Zebra Eclipse updates with a new Herd. The Herd is a digest of related links to stories appropriate to the blog. The goal is to show the common evolution of agency and publisher and to highlight the influence of creators, curators and community moderators.

19-01-2015-zestclould

  • Google Closes Gap on Facebook for Worldwide Social Logins
    The battle for the universal login is a brutal one fought below the headlines – for now. Facebook has been leading, is leading but the news that might surprise some given Google+’s struggles is that Google is closing the gap.
  • BuzzFeed to NME: publishers’ lessons in online video
    Sponsored tips from Outbrain on how brands can better use video. Unbundle and repackage – in other words; it’s better to have 10 videos that are a minute long than 1 video that’s 10 minutes long. Reuse your clips when you can and turn articles into videos.
  • Oxford Mail’s WhatsApp news service tops 1,200 subscribers after six months
    Publishers are experimenting with private message solutions like WhatsApp as a way to connect with their audiences.
  • Yet Another Publisher Sues Google For Withholding AdSense Earnings
    Super Cray, a clickbait site, had reassurance from their Google rep that their AdSense units were complaint with their rules. Even so; it is alleged that Google closed their account and denied over $500,000 just before payment.
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