Are we all publishers now? “Yes”, at least that’s what I argue here at Zebra Eclipse. In the sometimes weekly link herd I’ll share links to related articles that compliment the debate or tackle the question head on. This week we’ve inside from CEOs who know their stuff to people talking about native ads in a way that might surprise.
- Brands As Publishers: Time For A Reality Check
The CEO of OneSpot agrees that brands are becoming publishers and writing for Adobe’s CMO.com he worries that they’ve set the bar too low.
- How media outlets are turning online forums into big ecommerce revenue
An excellent article on how forums are turning to ecommerce and earning big bucks. How much? PBNation – a paint ball forum – was sold for $1.3M and Warrior Forum – for digital marketing sold for $3.2m. Both used vBulletin.
- RebelMouse relaunches as a full-fledged publishing platform that’s tuned for viral content
RebelMouse, the social-aggregation platform founded by Paul Berry — the former chief technology officer at Huffington Post — is relaunching as a full-fledged publishing system designed for media companies who want to control the social ecosystem around their content
- Where top publishers see native going next
Digiday asks a bunch of senior people from the publishing world where they think native advertising is going next. Buzzfeed go straight to video. The more traditional publishers talk about control and scale. Hearst suggests native is about publishers controlling the message. If true; that will be a turn around from the social, connected world, where no one controls the message.