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This week’s link herd June 22, 2015

June 22, 2015 by Andrew Leave a Comment

Every Monday Zebra Eclipse updates with a new Herd. The Herd is a digest of related links to stories appropriate to the blog. The goal is to show the common evolution of agency and publisher and to highlight the influence of creators, curators and community moderators.

june22

  • Relaunched Self-Publishing Platform Pronoun Raises $3.5M
    While the new platform hasn’t actually launched yet, the company has already outlined its goals in a manifesto with the grandiose title, “How to fix book publishing.”
  • Viacom: ‘Our Product Is Content, Our Currency Is Audiences’ | AdExchanger
    The tricky issue of targeting and measurement when it comes to omnichannel content.
  • Google Europe Blog: Supporting high quality journalism
    In a world of native ads, user generated content and widespread sharing, how do readers know what they are reading is true, or what is the motivation of the publisher?
  • FTC: Publishers Will Be Held Responsible For Misleading Native Ads
    Big news for publishers as the Americans look to enforcer Native Ads standards on publishers. How this will effect bloggers who are often under pressure from SEO agencies to publish undisclosed articles remains to be seen.
  • Vox Media Acquiring ReCode
    ReCode had lots of kudos but it struggled with growing its audience – never getting above 1.5million a month. The result? A deal with The Verge’s owner Vox.
  • Introducing Instant Articles
    Facebook takes the lid off its new publisher partnership offer; Instant Articles. These are designed to launch quickly, embrace rich media and profit split with the original publishers.
  • Why Games Journalism Should Update Its Thinking
    Tadhg Kelly argues that too many games journalists are writing for sites chasing the same audience. There’s an over supply problem. At the same time, these very journalists are unwilling to break old habits – such as putting mobile gaming up there with PC and console gaming.
  • Record Breaking Publisher Approvals
    The network Affiliate Window, sister to Zanox, has announced that the first quarter of this year saw a record number of people and businesses sign up as publishers. 68% of these publishers were accepted by Awin.
  • How brands can beat the growing vlogging backlash
    A creative director weighs in on how brands can work with vloggers without getting caught up in the credibility backlash – if, indeed, there’s a backlash coming in the first place.
  • Facebook’s Hosted “Instant Articles” Give Publishers 70% of Ad Revenue
    The details emerge of Facebook’s proposal to publishers. 100% of all revenue if you bring the advertisers; 70% otherwise.
  • Meet The Company Secretly Running All Your Favourite Social Media Accounts
    Social Chain is a Manchester based “influencer agency” with about 220 popular Twitter accounts under its control. The result? It can make hashtags trend at will.
  • How The World’s Fastest Growing Blogging Platform All Began With One Small Freelance Blog
    John O’Nolan has played a key role in the development of WordPress but in 2013 he started a new project: Ghost
  • Wooing Advertisers Gets Even Harder For Mid-Sized Web Publishers
    “The trend is at agency level is they want consolidation of partnerships,” said one top online ad sales executive. “They want to work with fewer, deeper partners. And you need big audiences. It’s very, very competitive. Twenty-five million uniques is not enough.”
  • Condé Nast Closes Blog Network NowManifest
    Bloggers who used the platform include Susie BubbleAnna Dello RussoDerek BlasbergBryanBoy and Fashion Toast. They’ve been asked to focus on their own blogs and arrange their own ad deals.

This week’s link herd February 17, 2014

February 17, 2014 by Andrew Leave a Comment

herd5

Every Monday Zebra Eclipse updates with a new Herd. The Herd is a digest of related links to stories appropriate to the blog. The goal is to show the common evolution of agency and publisher and to highlight the influence of creators, curators and community moderators.

  • Dropping the A-Bomb on publishing
    Simon Appleby’s essay on the division within publishing. This division, according to Appleby, is between narrative publishing and information publishing. The two are different, require different skills and so will have a different evolution. Publishers, he says, should split themselves along these lines.
  • Why 2014 will change everything for video advertising
    Affiliate video platform Coull have a feature written by CEO Irfon Watkins about the future of video. Business seems to be booming and pre-roll inventory sells out — but Watkins writes that around 54% of video ads are never seen. The industry is ripe for change and Watkins predicts more merchant integration, more mobile and publishers finally getting involved. Who’s doing well already? The Guardian.
  • Why Brands Need to Pay Attention to Upworthy’s Battle With Facebook
    Upworthy lost about 40m views in a quarter because of the change Facebook made to their newsfeed algorithm. The company is fighting back with a new metric “attention minutes” designed to show that even if page views are down the time people are spending with Upworthy content is increasing.
  • Google Europe Blog: Working with Spanish Publishers
    An interesting blog post from Google insofar as it doesn’t say very much except that they’re teaching SEO to Spanish newspapers.
  • Content economics, part 5: news
    “It is almost impossible to exaggerate the degree to which Facebook has changed the news business.” With Zebra Eclipse I argue that we’re all publishers now. In this article Felix Salmon suggests everybody is a journalist to some extent. An insightful piece.
  • BuzzFeed's native advertising: are they really making ads you want to share?
    The Media Briefing’s study into Buzzfeed’s native ad shows that they really do get shared. On average they enjoy 263 Facebook shares, 36 tweets, 7 Google +1s, 44 Pins and 2 LinkedIn shares. Facebook comes out as the clear lead for driving their traffic. That said, Buzzfeed is sculpted to suit Facebook style shares and is rarely appropriate for LinkedIn.
  • Q&A with Justin Smith, CEO of Bloomberg Media
    The new CEO of Bloomberg Media Group is about to announce his 100-day review of the company. It comes at a time when growth is “softening”. Already we’ve seen a move towards more video – with a whopping $75 CPM I can see why – and away from judging properties in silo. Ad Age have an interview.

Recent ZEST posts

  • Using Kickstarter to battle tired tropes: An interview with Monica Valentinelli
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  • This week’s link herd February 8, 2016
  • What could publishers offer? An interview with T Q Chant
  • Does The Society of Authors’ open letter to the Publishers Association miss a trick?

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