Every Monday Zebra Eclipse updates with a new Herd. The Herd is a digest of related links to stories appropriate to the blog. The goal is to show the common evolution of agency and publisher and to highlight the influence of creators, curators and community moderators.

• Reddit To Give 10% Of Its 2014 Ad Revenue To Non-Profits Picked By Its Users
  The power of community? An attempt to persuade people not to block ads? Reddit will be giving 10% of their ad revenue to charity and those charities will be causes picked by the user base.
• Barnes & Noble Nook Sales Are Down 50% But A New Nook Color Is Coming This Year
  The Nook sales are down 50% but Barnes & Noble are bringing out a colour Nook this year. It’s hard to track or even think about the Nook here in Europe. It’s not a thing any more than Barnes & Noble are.
• The Future of the News Business: A Monumental Twitter Stream All in One Place
  A good and long read from Marc Andreessen on why he is bullish on the future of news. He recognises that distribution is open and channels are converging but also points out the audience size is mushrooming. Making money? Ads but not a race to the bottom ads but also cross-media integration, conferences, subscriptions and micro-payments. He calls out a few names including Danny Sullivan at Search Engine Land. I mention that here as that’s the scene I know professionally – SEL is my first stop for news and it supports that with conferences. The cash is in the conferences.
• A History of Clickbait: The First 100 Years
  Annalee Newitz puts together a fantastic look at the “new trend” of clickbait for Io9 – except, as Annalee points out, it’s nothing new. There’s even images of “Yellow Kid” – an early Grumpy Cat – that lead to the phrase “Yellow Journalism” which sold papers for the stupid cartoons, not the news.
• Advertisers ‘lag’ behind publishers in creating responsive design experiences, says CNN International Digital VP Peter Bale
  Peter Bale, CNN International’s Digital VP, needs more responsive design-based experiences and at Mobile World Congress he’s said that advertisers are not creating them fast enough.