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This week’s link herd January 19, 2015

January 19, 2015 by Andrew Leave a Comment

One some Every Mondays Zebra Eclipse updates with a new Herd. The Herd is a digest of related links to stories appropriate to the blog. The goal is to show the common evolution of agency and publisher and to highlight the influence of creators, curators and community moderators.

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  • Google Closes Gap on Facebook for Worldwide Social Logins
    The battle for the universal login is a brutal one fought below the headlines – for now. Facebook has been leading, is leading but the news that might surprise some given Google+’s struggles is that Google is closing the gap.
  • BuzzFeed to NME: publishers’ lessons in online video
    Sponsored tips from Outbrain on how brands can better use video. Unbundle and repackage – in other words; it’s better to have 10 videos that are a minute long than 1 video that’s 10 minutes long. Reuse your clips when you can and turn articles into videos.
  • Oxford Mail’s WhatsApp news service tops 1,200 subscribers after six months
    Publishers are experimenting with private message solutions like WhatsApp as a way to connect with their audiences.
  • Yet Another Publisher Sues Google For Withholding AdSense Earnings
    Super Cray, a clickbait site, had reassurance from their Google rep that their AdSense units were complaint with their rules. Even so; it is alleged that Google closed their account and denied over $500,000 just before payment.

This week’s link herd June 2, 2014

June 2, 2014 by Andrew Leave a Comment

This issue of the Link Herd contains plenty of pointers to the future.
What is the Zebra Eclipse future, you ask? I believe that marketing agencies and publishers share a common evolution. Both are now interested in engaging with audiences (not always with content) with the aim of turning that engagement into business value.

In the news below you’ll find publishers launching agencies (content marketing), publishers merging their marketing and content teams and marketing agencies discussing content and audience strategies. You’ve even got one switched on retailer who admit they’re essentially a publisher these days.

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  • WhatsApp emerges as big share driver for publishers
    WhatsApp can drive significant amounts on traffic – more than Twitter for those publishers able to track it. The lack of tracking is one problem and the other significant challenge is just how hard it is to integrate the share functionality in site and apps.
  • The HuffingtonPost moves all comments to Facebook
    In a move that shows the importance of community (return visitors and those who’ll persuade others to become return visitors) the US version of the HuffingtonPost is moving exclusively to Facebook comments. They say this is where readers want to discuss their articles but the team will have looked very closely at comment rates, engagement and traffic too.
  • Everything you need to know about the future of newspapers is in these two charts
    Two charts that paint a clear but bleak future for newspapers. The trend away from newspapers is likely to accelerate. At the same time the stats says the newspapers over index with advertisers with mobile ready to rise up and close the difference.
  • VICE to Gawker: Fuck You and Fuck Your Garbage Click-Bait ‘Journalism’
    Gawker and Vice continue their handbags at dawn battle. Interesting? Only in the sense that the two, page impression seeking, companies are doing this in public.
  • John Lewis marketing director and winner of The Drum’s Marketer of the Year Award Craig Inglis: ‘We regard ourselves as a publisher’
    John Lewis’ marketing director Craig Inglis is on hand to argue the Zebra Eclipse cause – in this article and video for The Drum (a publisher who recently launched a content agency) he says that the retailer considers itself to be a publisher.
  • Bloomberg gives its native ads a data spin
    A data-mining department within Bloomberg that is part of the editorial side of the company is being used to power and native ads in a program called Bloomberg Denizen. It’s the merger of publishing and marketing. Zurich Insurance Group is the first client and they’ve already signed on for a two-year campaign.
  • How Disney learned to stop worrying and love copyright infringement
    An insightful look into how Disney has done almost a 180 when it comes to policing their copyright and now seems very happy to let their fans create, curate and parody the property the company owns. Why? It’s good for business. These are the people who buy Disney. These are the people who turned Frozen into a phenomenon.
  • What Television Will Look Like in 2025, According to Netflix
    A great read on what Neil Hunt of Netflix predicted TV might look like in 10 years. Curation will be hugely important – albeit automated and provided by Netflix’s recommendation engine.
  • The Drum launches content marketing agency led by former NMA editor Justin Pearse
    Another clear signal that publishing and marketing are converging: The Drum have launched a Content Marketing Agency called The Drum Works. The Drum Works will be seperate from the editorial business but will create engaging content for The Drum’s online and print audiences.
  • The Future of eBooks? Streaming is Now 21% of Music Revenues in the US
    The growth of music streaming, completely legal, continues at a pace. In the States streaming now accounts for more than 20%. The Digital Reader asks what this means for the future of eBooks.
  • Publishing 2014: 3 brands tackling the digital challenge
    How are publishers adapting to the digital challenge? This article, a piece from Tara Honeywall at Mediator, looks at the FT, Conde Nast and the Times.

This week’s link herd February 3, 2014

February 3, 2014 by Andrew Leave a Comment

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Every Monday Zebra Eclipse updates with a new Herd. The Herd is a digest of related links to stories appropriate to the blog. The goal is to show the common evolution of agency and publisher and to highlight the influence of creators, curators and community moderators.

  • Native advertising: the business of eroding user trust? | Econsultancy
    Econsultancy writer Muhammad Saleem makes the case that current current native advertising is successful but likely to be deceptive and dangerous. Worse case scenario is that native advertising is harms the entire industry by amortizing readers’ trust. However, he argues that we’re yet to see really native advertising so it may all yet change around. Do you agree?
  • CNN announces partnership with Twitter to ‘revolutionize’ news gathering
    Twitter’s head of news (they have one; showing the importance the news has to Twitter) has announced her first project. Dataminr is a New York start up that helps Journalists cover breaking news by chunking through the firehouse to surface the most important tweets. Some call Dataminr a startup but it’s five years old and has already raised nearly $50m in investors. The first Twitter sponsored partner is CNN.
  • Here’s How Facebook Rewards Celebrities Who Post About the Super Bowl
    The new re/code blog has an interesting expose/story on Facebook rewarding celebrities to write about the Super Bowl. It’s a deal designed to encourage more celebs to post in public (likely part of Facebook’s Twitter envy) and interesting to see how Facebook promises extra exposure and amplification as a reward.
  • Blogging Platform Medium Closes $25M Round Led By Greylock
    Evan Williams’ blogging platform Medium has raised 25$m from Greylock. Medium’s a cool place to publish these days and allows for non-linear commentary – but it’s unclear to this blogger what the advantage writing on Medium has over a platform (or domain) you control.
  • Patch Hit With Sweeping Layoffs As New Owner Hale Global Restructures
    What’s happened to the much vaunted hyperlocal boom? It seems to make sense; people want local news. In fact, I have personal experience with this with Edinburgh Reviews. The challenge is scale. It’s hard to do both local and scale. AOL haven’t made Patch work. The layoff at the site are hitting hard.
  • Publishing Platform Issuu Hires Jeremy LaCroix, Formerly Of AOL, To Lead Design
    Issuu is having a busy time. They’ve published a reader and also hired former AOL guy Jeremy LaCroix. What Issuu need to do is break out of being a speciality publishing solution to become mainstream. That’ll happen once they solve everyday problems with a wonderful user experience.
  • How Google Ruined ‘What Time is the Super Bowl?’
    Mashable digs into the original “What time is the Super Bowl?” post on Huffington Post. While the post explores one of the important steps that took publishing and digital marketing together down the same evolutionary path I suspect it also a similar SEO play in itself. Does the technique work as well today? Not so much. Google’s Knowledge Graph and card format now answers the question.
  • Considering Native: What BuzzFeed, The NY Times And Content Shops Say About (True) Scale
    BuzzFeed, the ultrapopular purveyor of listicles and viral content, began with a question: “What does it take for something to spread on traditional media without the cost structure associated with traditional media?”
  • Facebook Paper
    On the 3rd Facebook will launch an iPhone only app called Paper. It looks very similar to Flipboard in that it creates a visually stunning way to explore content and uses similar flipping navigation styles. They’re hiring human editors for the project too. It seems like that publishers will appear in the platform through three ways; big names on a whitelist/recommended list, through social sharing/News Feed and through possible native advertising options. Unlike Flipboard it doesn’t allow you to create your own curated magazine. It seems odd they don’t have an Android app in place.

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