Zebra Eclipse runs several social media profiles and blogs, yet we’re not fond of the term ‘influencers‘.
You’ll already likely have wondered what value many influencers actually have and what they actually influence. Even as we’re cautious and careful about applying the term influencers to ourselves, we’re in awe at some of the creative content and imaginative ideas we’ve seen shared by ‘influencers’.
As a collaborative point, what about considering the social platforms as the enablers of influence? TikTok and Instagram are the influencers; these platforms can make Christmas gifts go viral, and Edinburgh restaurants can be the town’s next talk.
What we’re doing for Christmas
We’re out and about, at Christmas markets, festive shows – and doing a lot of supporting local businesses with our Christmas shopping!
We’re also ensuring we’re on as many social media platforms as is wise.
Geek Native
Edinburgh Reviews
In Pure Spirit
Christmas influencer thoughts
Like Reddit, Pinterest seems to be a social media platform with scarce media coverage despite impressive traffic.
Snap, once known as Snapchat, has a loyal user base, and YouTube has rolled out @handles and is pushing deeper into social media.
Private Discord, Telegram and WhatsApp communities or closed Facebook groups are strong.
It’s harder and harder for brands and advertisers to be in all the places, in a cost-effective way, and well. A one-size-fits-all approach rarely works.
A Christmas influencer trend, in one shape or form, will likely touch on the increased fragmentation of the social space. There are fewer strong influencers on three platforms than there are strong influencers on two. That’s also a problem for publishers and would-be-influencers battling multiple fronts.
Zebra Eclipse does not claim to know whether, here in the final weeks of 2023, BlueSky, Mastodon or X will have a good 2024, but we do know we could and should be there.
