Edinburgh Reviews is a PR-friendly blog for locals (and visitors to the ‘Burgh!) written by locals.
The site is jam-packed during the Edinburgh Festivals, especially but not limited to the Edinburgh Fringe, the International Movie Festival, Book Festival and Science Festival.
The blog writes up restaurants, art galleries, entertainment, eateries, travel, and holiday options for locals and visitors alike while being very active on social media.
Edinburgh Reviews has a busy TikTok account, frequently on Instagram, Twitter and Threads.
The site is not exclusively a review site and will, for the right situation, venture into upcoming events/things to do in Edinburgh, local news, Scottish and Edinburgh news.
Optimistically, Edinburgh Reviews leans into a woke (never a pejorative) tone of voice, leaning into activism and causes. With this tone of voice, combined with a willingness to review or get involved in most (but not all) local activities for free, the blog has built a strong community of like-minded businesses (ideal for B2B marcoms) and followers.
Contact Edinburgh Reviews with news of openings, events, travel or appropriate retail/ecommerce tie-ins.
Edinburgh Reviews Details
- Site: Edinburgh Reviews