In Pure Spirit curates news stories and discoveries that might be considered weird or wise.

Glossy magazines and tabloids might earn traffic through celebrity coverage and invite reckless spending or outreach with unwise scandalous claims on health scares, people different from the average reader or fears about science and technology.
In Pure Spirit differs by earning traffic through weird news or views and earning revenue with pieces on ethical travel, sustainable retail options, holistic health and fostering community rather than division.
The site is active on Threads, Twitter and Facebook, which often links to third-party coverage. These stories are curated and presented by the blog in a visual summary, acting as an ‘HQ’ of content worth knowing about for those willing to take just one step off the mass media mainstream.
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