This is worth a read. Ex-BBC journalist and Senior Research Fellow at the City University London Nic Newman has a well thought out set of predictions for what 2014 will look like for the media.
Newman’s media is press but his gaze very much covers the tech field. He predicts media will buy tech and tech will buy media. I agree. Marketing brands play a role too; WPP has invested in Vice, Axel Springer in Digital Window and Hearst in iCrossing.